Wednesday, April 9, 2014

Catalyst 2014: Charles Lee

Charles Lee   
Book:  Good Idea, Now What
Brand Strategist: connecting creativity to executive strategy

Common traits of innovators
-     Vision
-     not about hiring the right person but creating the right culture
-     Creates value for customer
-     Culture creation is a long term investment
-     People don't stick around for growth, but the culture of innovation
-     Think big. Start small. Keep moving.
-     Aim for perfection, and once you get there keep improving.

Over 90% of innovative products fail. Many because they give up to early.
If you can remain faithful, you can't fail.
Easier to talk about things then doing it, in fact when we talk about things it gives us a sense of accomplishment...innovators get things done when they write things down.

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